Sanitaryware major CERA has completed its premium portfolio with the introduction of the Senator range. The company’s vice chairperson Deepshikha Khaitan recently launched the premium range in Ahmedabad in the presence of trade associates invited from across India. CERA now has bath solutions for all segments – mid, upper and premium.
Briefing the media at the launch, Khaitan stated that CERA was filling the vacuum and moving up the value chain with Senator. The range, she informed, consists of sanitaryware, faucets, wellness and mirrors and would gradually be expanded to include more products.
